Brought to you in partnership with Intandem Communications, a Yorkshire-based PR and marketing agency, this series of three free online masterclasses will guide you through the marketing planning process, breaking it down into simple steps to help you feel confident in creating your own effective marketing plan. Throughout the series, you will be invited to contribute, work on your own business’ marketing plan, and receive feedback on your ideas. At the end of the series, you will have the tools necessary to create your own joined-up marketing plan and content which delivers results.

The first session will encourage you to take a step back from your business, look at it with fresh eyes and to think like a customer. Looking from the outside in is a brilliant way to spot new ideas and opportunities. The workshop will invite you to think about your business’ vision, values, and marketing goals. The session will cover:

• an overview of the marketing planning process and the thinking behind a marketing plan

• your vision and purpose

• brand values, the spirit of your business, and the importance of brand positioning

• what makes your business different?

• how has the marketplace changed for your business?

• how to build on the strengths of your business and generate new opportunities

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